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Linkedin’s Decision to Remove Products & Services Page

by dianay April 14, 2014
Linkedin’s Radical Decision I was postponing the publication of this post in the hopes of seeing the decision of removing the Product and Services page  levied. Not going to happen.  This post questions the rational of this decision and attempts readmore

Equity Crowdfunding: Meet Paul

by dianay January 8, 2013
Helping clients to see their company or brand from a consumer’s perspective is what I enjoy doing best. This process involves many steps. Storyboarding, for one. Illustrating a customer using a service in a visual format (slide deck, video) is readmore

My Gift To You

by dianay December 18, 2012
You may remember the Velecta Paramount social media campaign I led in 2011. I was literally obsessed with the idea of having every Canadian woman own the translucid hair dryer in one of seven snazzy shades. “it was only a hair dryer”. Why did readmore

Why We Should Pay Attention to These Women

by dianay May 31, 2012
I was asked to moderate a fine group of women entrepreneurs May 17 at Webcom Montreal. I enjoyed hearing their stories during our prep meetings. Each of them have their own unique journey and their reasons to go online. The readmore

A look back at LBM Panel – WebcomMtl

by dianay May 29, 2012
A look back at LBM Panel – WebcomMtl
As previously announced, the panel I moderated at Webcom featured Location-based marketing (LBM) evangelist, Aaron Strout (@aaronstrout) and four of our Canadian thought-leaders on the subject – Sebastien Provencher, Laurent Maisonnave, Mohamed Kahlain. We discussed the future of LBM and how/if Canadian businesses should invest readmore