Twitter Gets It in 3-2-1

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Twitter Gets It in 3-2-1

Twitter Gets It in 3-2-1

Twitter is letting everyone know that it has many tricks up its sleeve. As of late, Twitter generalized the launch of Tweet Analytics and Promoted Video, to the satisfaction of  many. Other social platforms may have come first, but Twitter does things differently. A demonstration in 3-2-1.

[custom_frame_left]#3[/custom_frame_left] Thou Shall Know Your Customers

Any business, tech or not tech, that takes the time to survey its user population and publish the results on its blog, is ahead of the herd. Take a look at this infographic. Twitter asked Market Probe International to survey 500 users  in the United States and UK, that were following SMEs.


I’ve scoured the web in search of proprietary surveys from other social platforms but came out empty-handed. And yet, there are many multi-platform surveys such as those published by Unbounce.

Twitter stands out and is no longer the start-up with short-term goals. It is a publicly traded company, in it for the long ride, and it shows.

And with Twitter Ads, Twitter goes all out with this call-to-action. Yes, apps do have ways of communicating with you by p-h-o-n-e. When was the last time you spoke with a start-up?


[custom_frame_left]#2[/custom_frame_left] Thou Shall Own Your Content

Any business that publishes its own content and doesn’t rely solely on bloggers or editorial sites for mentions, speaks volumes of their customer care philosophy.

Any business that maintains a blog with up-to-date information is sending out a strong message:  “we care that you get the right information, and that you get it from the first source, us.”. Twitter, hands down with over 30 post tags.


Unlike other platforms where the blog is merely  a Q&A and has later been scrapped …


…and replaced with a corporate brochure.


This leads us to #1.

[custom_frame_left]#1[/custom_frame_left] Thou Shall Promote Transparency

Days are long gone when start-ups could keep to themselves and not have to adapt their presentation to “Joe”. Twitter was among the first to get it. Check out this excellent post on how to use Hashtags, a topic I’ll be covering in my seminars this Fall. Any business that explains the “why” goes a long way.    [small_button text=”Twitter Training” title=”Formation Twitter” url=”” align=”right” target=”Formation Twitter” style=”dark”]

When Twitter announced the release of the Innovator’s Patent Agreement (IPA) last year, the “why” came soon after

The IPA is a new way to do patent assignment that keeps control in the hands of engineers and designers.

Upon launch, this news did not trigger discontent because Twitter proceeded with commendable transparency. First by posting the agreement for everyone to see and second, by soliciting input from concerned users.

We put the draft agreement up on Github and over the past year, we’ve received a lot of great comments and feedback.

In the app world, having to explain “why we’re launching/removing/replacing this feature”, can be the best decision you’ll ever make for your business. Sure, you’ll always have naysayers but more importantly, those that value your service will, in return, generate positive WOM.

How can we forget the uproar generated by Linkedin’s decision to remove the Product and Services Page? This generated millions of angry users on Linkedin Groups and yet Linkedin did not concede, let alone attempt a transparent explanation. I’ve tried my hand at explaining this in a post. I have yet to hear from them.

We live in a crowd-sourced world more than ever, facilitated by social networks. Yet the Big Fours (Twitter, Facebook, Google, Linkedin) are now publicly traded companies. The value of their shares depend of multiple variables. One being user satisfaction.

Who do you believe will yield the greatest increase in 2014?


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