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Crowdfunding Tip-of-the-day: People Buy the “Why”

by dianay August 16, 2014
Crowdfunding Tip-of-the-day: People Buy the “Why”
Crowdfunding Tip-of-the-day: People Buy the “Why” Listening back to Simon Sinek’s talk on the law of diffusion of innovation. People do not buy what you do but why you do it. Because it’s easy to outline the features of your readmore

[Interview] Foursquare, Two Years Later. What Has Changed and Why.

by dianay May 21, 2014
[Interview] Foursquare, Two Years Later. What Has Changed and Why.
Foursquare has been making the headlines… $50M investment… Data, the holy grail… Microsoft in the picture… Swarm, the new saviour Long time fan of location-based marketing, I went to the source to decrypt and analyze.  Aaron Strout, Managing Director at W2O readmore