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The challenge for today’s marketers is finding ways to engage effectively with customers on social media, in a truly conversational and authentic way. Our strength lies in making what is deemed complex by nature, easy to understand and to use. Storyboarding and social media workshops are designed with that in mind. We provide full-day or half-days workshops tailored to your business needs.

Fully engaged customers represent a 23 percent premium compared to average customers in terms of share of wallet, profitability, revenue and relationship growth. – Gallup

 

SOCIAL MEDIA TRAINING

The goal of this workshop is to demystify the “Big Three”: Facebook, Linkedin and Twitter. We provide you with tangible, real life examples that you can use to get on the bandwagon, beef up your marketing efforts, and ultimately grow your online presence. Various case studies are discussed demonstrating that with a small network of fans or followers, it is possible to connect with the right people for your business.

Suggested Themes:

  • Facebook, Linkedin, Twitter: What are they good for?

  • Getting Set-up: Creating a compelling profile

  • Growing Your AUDIENCE: Building your following and engaging followers

    (TWITTER, LINKEDIN), Building YOUR COMMUNITY OF FANS (FACEBOOK)

  • HOW TO INTEGRATE social media to your marketing STRATEGY.

  • THE eDITORIAL CALENDAR AND WHY every social organisation needs one

  • POST AND COMMENTARY GUIDELINES

  • Best Practices: What works, Real life examples, etiquette, PITFALLS

  • owned, EARNED and paid TYPES OF DISTRIBUTION channels

In a structured and convivial setting, we will help your teams engage with the empowered customer and have them talking about you and with you.

STORYTELLING TRAINING

Storytelling is effective when you need to underscore the importance of a situation and expect action from your team. Largely used n the following areas:

  1. Service or product development: storytelling helps to highlight service features in a variety of usage situations
  2. Brand awareness: storytelling helps to illustrate the values of a brand in simulated situations
  3. Organizational change: storytelling helps to visualize the impact of new policy or rules and facilitate acceptance of change