Tag Archives / location-based marketing

Home  /  Tag : location-based marketing

[Interview] Foursquare, Two Years Later. What Has Changed and Why.

by dianay May 21, 2014
[Interview] Foursquare, Two Years Later. What Has Changed and Why.
Foursquare has been making the headlines… $50M investment… Data, the holy grail… Microsoft in the picture… Swarm, the new saviour Long time fan of location-based marketing, I went to the source to decrypt and analyze.  Aaron Strout, Managing Director at W2O readmore

A look back at LBM Panel – WebcomMtl

by dianay May 29, 2012
A look back at LBM Panel – WebcomMtl
As previously announced, the panel I moderated at Webcom featured Location-based marketing (LBM) evangelist, Aaron Strout (@aaronstrout) and four of our Canadian thought-leaders on the subject – Sebastien Provencher, Laurent Maisonnave, Mohamed Kahlain. We discussed the future of LBM and how/if Canadian businesses should invest readmore

Aaron Strout to speak in Montreal

by dianay April 5, 2012
I had mentioned back in (M)November that Aaron Strout, the location based evangelist in North America that I had the pleasure of interviewing may pay us Canadians a visit. Well…it’s happening! When: May 16, 2012 For more info : Web-com readmore