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[Interview] Foursquare, Two Years Later. What Has Changed and Why.

by dianay May 21, 2014
[Interview] Foursquare, Two Years Later. What Has Changed and Why.
Foursquare has been making the headlines… $50M investment… Data, the holy grail… Microsoft in the picture… Swarm, the new saviour Long time fan of location-based marketing, I went to the source to decrypt and analyze.  Aaron Strout, Managing Director at W2O readmore

A look back at LBM Panel – WebcomMtl

by dianay May 29, 2012
A look back at LBM Panel – WebcomMtl
As previously announced, the panel I moderated at Webcom featured Location-based marketing (LBM) evangelist, Aaron Strout (@aaronstrout) and four of our Canadian thought-leaders on the subject – Sebastien Provencher, Laurent Maisonnave, Mohamed Kahlain. We discussed the future of LBM and how/if Canadian businesses should invest readmore

Aaron Strout on Location-based Marketing

by dianay November 16, 2011
Aaron Strout speaks of his latest book on Location-based Marketing. What it means for businesses - big or small- and how to engage customers is how I can best sum up this great interview. Here's to hearing more of readmore