One of the key take-aways when I try a new #social or #location app is the login step. Seamless, simple and least clicks would be my top 3. I was introduced to Mojostreet as I was listening to Asif Khan and Rob Woodbridge’s location-based marketing podcast. Considering the number of apps I’ve tried – foursquare, gowalla, banjo, yelp, echoer – I expected a smooth authentification experience, i.e. single sign-on with Facebook or Twitter, since today 50% of sites/apps offer Facebook SSO for new users. (see Determining a single-sign on solution for your website). I chose Twitter. At this point, I’m on my mac. Then after registering, I switched to my iphone app and there, I could only get to chose Facebook and so I did. First question: why are there not the same ID layers on both mobile and web?
Yet still, I didn’t foresee any issue since my login info for both Twitter and Facebook is the same, right? Wrong. I got an error message saying that another person with the same name has subscribed already. Yes, that same person is me! Argh, pain point. I realize that Mojostreet is in beta mode (or is it?), but isn’t the no.1 priority for location-based apps to attract as many users as possible? And to think that 350$M funding came of this.
When e-commerce was at its infancy stage, I remember hearing frequently how crucial it was for e-stores to offer a coherent experience across touch points (web, point-of-sale, mobile). I would think that this rule of thumb should apply even more so to applications even if they are cloud-based. #justsayin.