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[Interview] Foursquare, Two Years Later. What Has Changed and Why.

by dianay May 21, 2014
[Interview] Foursquare, Two Years Later. What Has Changed and Why.
Foursquare has been making the headlines… $50M investment… Data, the holy grail… Microsoft in the picture… Swarm, the new saviour Long time fan of location-based marketing, I went to the source to decrypt and analyze.  Aaron Strout, Managing Director at W2O readmore

A look back at LBM Panel – WebcomMtl

by dianay May 29, 2012
A look back at LBM Panel – WebcomMtl
As previously announced, the panel I moderated at Webcom featured Location-based marketing (LBM) evangelist, Aaron Strout (@aaronstrout) and four of our Canadian thought-leaders on the subject – Sebastien Provencher, Laurent Maisonnave, Mohamed Kahlain. We discussed the future of LBM and how/if Canadian businesses should invest readmore

#LBM Panel May 16 #WebcomMT

by dianay May 15, 2012
#LBM Panel May 16 #WebcomMT
What to expect from a panel on Location-Based Marketing? Best practices, defining terminology but this is only the beginning. Let’s see…How about the following nuggets: tapping into geo-location consumer data, getting a precise picture of in-store traffic at a given readmore

Happy B-day Foursquare!

by dianay April 16, 2012
Happy B-day Foursquare!
Here we have it. Two Years already ! And it just happens to be my 1000th check-in. It seemed so much longer! I began checking-in on another continent. At times, I find myself looking at my check-in history and feeling readmore

Aaron Strout to speak in Montreal

by dianay April 5, 2012
I had mentioned back in (M)November that Aaron Strout, the location based evangelist in North America that I had the pleasure of interviewing may pay us Canadians a visit. Well…it’s happening! When: May 16, 2012 For more info : Web-com readmore