Tag Archives / campaign

Home  /  Tag : campaign

Equity Crowdfunding Upfront Costs : No Laughing Matter

by dianay March 21, 2014
Equity Crowdfunding Upfront Costs : No Laughing Matter
Equity Crowdfunding Upfront Costs : No Laughing Matter Adoption of Equity Crowdfunding for ordinary investors may come sooner than we think. First in the US and not far behind, Quebec and Ontario. [Note: Saskatchewan has gone forward with a smaller-scale readmore

My Gift To You

by dianay December 18, 2012
You may remember the Velecta Paramount social media campaign I led in 2011. I was literally obsessed with the idea of having every Canadian woman own the translucid hair dryer in one of seven snazzy shades. “it was only a hair dryer”. Why did readmore

Why We Should Pay Attention to These Women

by dianay May 31, 2012
I was asked to moderate a fine group of women entrepreneurs May 17 at Webcom Montreal. I enjoyed hearing their stories during our prep meetings. Each of them have their own unique journey and their reasons to go online. The readmore

A look back at LBM Panel – WebcomMtl

by dianay May 29, 2012
A look back at LBM Panel – WebcomMtl
As previously announced, the panel I moderated at Webcom featured Location-based marketing (LBM) evangelist, Aaron Strout (@aaronstrout) and four of our Canadian thought-leaders on the subject – Sebastien Provencher, Laurent Maisonnave, Mohamed Kahlain. We discussed the future of LBM and how/if Canadian businesses should invest readmore

Aaron Strout on Location-based Marketing

by dianay November 16, 2011
Aaron Strout speaks of his latest book on Location-based Marketing. What it means for businesses - big or small- and how to engage customers is how I can best sum up this great interview. Here's to hearing more of readmore